If I’ve learned anything working nonprofit: don’t just ask for money when you can ask for more.

This is Las Vegas. There’s plenty of money and more people able to give more than most.  Shame on the notion of the “ask” as a “necessary evil” in any relentless fight to help those less fortunate to succeed.  Rightfully, asking is a privilege, if it’s the last thing you do. Those who just ask for money get only money.  It’s not a bad thing, just a very incomplete one.

Tell real stories, show real results, demonstrate the change in the world made with a buck or a million of them, and do it in such a way that requires no scrutiny but can stand up to the sharpest.  Appeal to souls in ways that both prick hearts and consciences while evidencing purpose, value and integrity. Not an easy task, but worth far more than a dollar if you’re able.

This is Las Vegas. People here–more than in most cities–want and need to believe in something real and to be a real part of it.  Vegas proud and Vegas strong, they want to know their time and money will make verifiable change in lives of those needing it most.  Show you know how to use their money, vet the recipients with wisdom, think long-term, and make real change on their behalf in exchange for their generous contribution.

If all you do is ask for money, you can hit the target but miss the bulls-eye. Capture minds first, hearts second and leave the wallets for last, and they’ll take care of themselves.  Vegas people gladly and sacrificially invest in works and visions which promise and actually deliver real and valuable change in the community.  Persuaded of a cause that’s real and genuine to believe in and Vegas always steps up to the plate with open wallets, purposes and unbridled hope.

And God knows, hope is far more valuable than money.